Formed in 1987, the Aurora Area Convention and Visitors Bureau (AACVB) is a private, nonprofit organization dedicated to aggressively promoting and marketing the area as a premier overnight destination. The goal of the AACVB is to enhance the economic and environmental well-being of our region comprised of ten communities: Aurora, Batavia, Big Rock, Hinckley, Montgomery, North Aurora, Plano, Sandwich, Sugar Grove and Yorkville.

The AACVB has four primary responsibilities:
To encourage groups to hold meetings, conventions, tradeshows, sporting events and group travel in the nine communities we serve;
To assist these groups with meeting preparations in advance of their arrival and also while their meeting or event is in progress; and
To encourage individual recreational travelers to visit and enjoy the historic, cultural, retail, dining and recreational opportunities this destination offers;
To court travel writers and all members of the media to experience the fruits of the scenic Fox River Valley—one of Illinois’ most vibrant regions—and to share this knowledge with a large circulation of readers.